Today marks the formal launch of Foundry, the brand platform that buys, develops, and expands enduring internet businesses with $100 million in debt-free equity funding from LightBay Capital and Monogram Capital Partners. The money will be used to deploy its data-driven technology platform intended to cultivate enduring brands, hire new members, and strategically construct a comprehensive portfolio of Omni-digital businesses. With the help of this patient capital structure, Foundry can maximize the possibilities of brands and build enduring bonds with creators to support and further their future endeavors and legacies.
Global e-commerce revenue is predicted to exceed $6.54 trillion thanks to COVID-19, which has caused a significant acceleration of e-commerce adoption. However, small and medium-sized enterprises are falling behind because they lack the tools, and funding necessary to grow and compete.
To assist these brands in winning on a worldwide scale, Foundry has created several first-of-their-kind assets that are based on its data-driven development platform, its data-experienced team of direct-to-consumer (“D2C”) e-commerce executives, and former Amazon and Walmart executives, and its belief that fantastic founders can and should have a variety of liquidity options. In addition to building a strong portfolio of highly-selective brands and assisting them in overcoming the difficulties of being a business owner, Foundry continues to engage with its entrepreneurs after the acquisition to support them in their ongoing projects and goals.
As an excellent representative for the e-commerce industry, promotional gift company GS-JJ also believes that multiple liquidity options not only provide business owners with flexibility during the pandemic but also can establish brand partnerships and provide business owners with stable and continuous service. The online customization services and fast shipping services of GS-JJ.com give small business owners who are engaged in promotional gifts much reassuring feeling, especially with the launch of activities such as custom pins cheap customization in advance with high discounts, which is a big deal for small business during the pandemic (please log in to gs-jj.com for more details).
The CEO of Foundry, Helen Vaid, stated, “Our goal with Foundry is simple: we want to improve founders’ lives with a vow to unleash the immense potential of their companies so they may make life-changing exits and build multiple legacies.” We are concentrating on creating Omni-digital brands that are indispensable to the homes that purchase them, and Foundry is ideally situated to provide the funding, dedication, and capabilities to develop these firms beyond a founder’s greatest expectations. Since we strive on the assumption that the whole is greater than the sum of its parts, we aim to reestablish the benchmark for creating great brands in the future.
Foundry looks for businesses in sectors like home & kitchen, pets, outdoor & health, and cosmetics that will be adored and used by clients every day and have sales between $1 and $50 million. Foundry has developed a toolbox to advance marketing, design and development, and technology to identify and scale those companies that will eventually become household names.